Passion, sophistication and streamlined design are at the forefront of our modern homes. SMPL creates stunning architectural designs for a wide range of clientele throughout Ontario and other parts of Canada. Our experience spans more than a decade with over 600 projects ranging in scale and complexity. From new homes and cottages to additions and renovations, our team is here to ensure that each project is unique and specific to our client’s particular modern design style.


As creative individuals, our energetic team works in collaboration with our clients to inspire practical solutions combined with carefully executed modern design.

We start each project with a consultation to discuss project scope and style, construction budget, building orientation and other site-specific factors. Through the conceptual design process, we prepare detailed floor plans and bring them to life with our interior and exterior 3D models and renderings. These tools provide our clients an unparalleled visual of the home including proposed materials, architectural highlights and how the home will look within its final site landscape.

The SMPL team will then manage the project carefully through the municipal planning process including zoning, minor variances and site plan approvals, following that with the demolition and building permit approval phases. We have developed strong relationships in the industry and will use these to the projects advantage by aligning you with the right construction firm for proper completion of your home.
Whether upgrading the performance of your building, assessing sun path and the use of renewable energy systems or guiding the client on material selections, we strive to provide strong architecture and a final product that supports SUSTAINABLE practices to protect our environment for the future.
Our passion is MODERN. As a design firm we want to push the limits of this style and challenge our clients to do the same. With the use of clean lines, open space, unique material selection and a design that embodies your style, we will guide you through all aspects of the design process to ensure a final product that is unique to you.
Every home needs to be PRACTICAL. Our team of talented designers focus on making the most of your space to create floor plans that optimize space, flow and convenience without sacrifice. The result is both beautifully designed and thoughtfully executed.
Optimizing the potential of your LIVABLE space for long term enjoyment is at our core. Lot size, location, shape and countless other environmental elements are factored into this part of the design process. When combined with our client’s vision and SMPL’s unique style, we achieve a modern home everyone can be proud of.


  • Joel Tanner

  • Principal, Architectural Technologist
  • After the successful completion of the 3-year architectural technology program at Algonquin College (2007), Joel fulfilled a lifelong dream and moved to western Canada where he worked for two prefabricated home companies over a span of three years before launching SMPL Design Studio, in the spring of 2010. Since the company’s inception, the team has worked on over 300 projects ranging in size from 300 square foot tiny homes, to 10,000 square foot custom modern masterpieces.

  • David Shouldice

  • MMAH Registered Designer, Building Code Specialist (BCIN #19618)
  • I’ve worked for 25 years in the construction industry – as a labourer, carpenter, contractor, plans examiner, building inspector, energy auditor and historic architectural conservationist. I’m certified as a Building Code Official and Architectural Technologist. I also teach my trade at Algonquin College in Ottawa.

  • Jackie Tanner

  • Accounting and Administration; Dip. Corr. Ser. Worker
  • Book keeping, accounting and administration are key items of any successful company. When not running around chasing our two kids, she is busy organizing Joel’s box of papers.

    Hayden Duench
    B. Arch; Carleton University
    Design / Drafting

    Hayden completed his architectural studies at Carleton University’s Azrieli School of Architecture & Urbanism in spring 2018 with 20 months of paid Co-op between Unilock Ltd. and Orchard Design Studio Inc. where he learned the fundamentals of residential design. His passion for adaptive re-use and housing brought him to a local Hamilton architecture firm following his studies at Carleton. However, he quickly learned of SMPL and their modern positioning in the market place, so decided to jump ship and join the team in fall 2018. His passion for design includes all forms of housing as well as graphic arts.

  • Lindsey Bruce

  • Office Manager / Permit Specialist; BSc (Geography)
  • After completing her BSc in Geography at Laurier University in 2014, she worked with the Credit Valley Conservation Authority for 8 years. That experience led to her new role with SMPL Design Studio, managing week-to-week scheduling of projects, as well as handling all permit applications for demolition, building, services, site plan, minor variance and conservation for all projects.

  • MacKenzie Miller

  • Design / Drafting; Dip. Arch. Tech.
  • A Mohawk College graduate holding degrees in architectural technology and also pre-construction technologies, MacKenzie worked for Sobotec Architectural Wall Systems Solutions as well as the Woodbridge Group before coming to SMPL as a drafting specialist.

    Marjan Gievski
    BA; Faculty of Design and Technology of furniture and interiors
    3D visualization; Interior Designer

    Marjan started his career in Skopje, Macedonia and was employed in the architectural and interior design industry for 10 years at two firms prior to making the move with his family to Canada in Fall 2017. Marjan freelanced as a visualization expert for over a year in Canada prior to making the move over to the SMPL office where he now works full time on both exterior and interior visualization material for our clients. Marjan’s keen eye for detail; and strong interior design ideas help the SMPL team stay on the leading edge with their interior design packages.

  • Stephanie Sobral

  • Drafting
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  • Stuart Thomson

  • B. Arch Student
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    Hager Mohammad
    University of Toronto, Bachelor of Arts and Architecture


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