SMPL design studio creates stunning modern architectural spaces that combine sophisticated and streamlined design with everyday functionality. We build projects that challenge our creativity while implementing the unique styles and tastes of our clients one house at a time. Each client is unique with their own lifestyle and guidelines; therefore each project we work on has different creative challenges for us to overcome to ensure the end product works in unison with the individuals and family as a whole. Whether it is a renovation idea, addition project, or a new build, SMPL involves the same smooth design process to ensure the clients utmost satisfaction.

Our firms variety of clientele, project scale and geographical location also drive the use of alternative construction systems. From modular construction, to passive house design and alternative energy solutions; SMPL has the experience to execute a smooth process and educate the client and builder on each project that leaves our office.


From initial site visit, to final construction plans, SMPL design studio takes a collaborative approach with our in house team, as well as the client and the builder. This collaboration enables us to produce a final product that is both architecturally significant and appealing, and at the same time, designed within the client’s budget and the limitations of reality that builders are able to construct from. We are here to extrapolate your vision and create a structure to accommodate your lifestyle. This is why each one of our client’s projects is unique; and designed to enhance your personal environment. We look forward to visiting your project site and discussing the vision.



We are a small team of creative, energetic and inspired individuals. As a young ambitious firm with a strong passion for modern design, we are devoted to finding fresh and innovative ideas to suit the needs of varying clients, budgets, and locations. Our team works closely with clients and associate builders to create unique architectural Design. These exciting projects make coming to work the best part our day and going home the best part of theirs.


  • Joel Tanner

  • Principal, Architectural Technologist
  • After the successful completion of the 3-year architectural technology program at Algonquin College (2007), Joel fulfilled a lifelong dream and moved to western Canada where he worked for two prefabricated home companies over a span of three years before launching SMPL Design Studio, in the spring of 2010. Since the company’s inception, the team has worked on over 300 projects ranging in size from 300 square foot tiny homes, to 10,000 square foot custom modern masterpieces.

  • David Shouldice

  • MMAH Registered Designer, Building Code Specialist (BCIN #19618)
  • I’ve worked for 25 years in the construction industry – as a labourer, carpenter, contractor, plans examiner, building inspector, energy auditor and historic architectural conservationist. I’m certified as a Building Code Official and Architectural Technologist. I also teach my trade at Algonquin College in Ottawa.

  • Jackie Tanner

  • Accounting and Administration; Dip. Corr. Ser. Worker
  • Book keeping, accounting and administration are key items of any successful company. When not running around chasing our two kids, she is busy organizing Joel’s box of papers.

  • Julia Mancini

  • Design / Drafting; Dip. Arch. Tech.
  • With a degree in Urban Planning (2012) and Architectural Technology (2016), in addition to 16 months of coop positions (12 of which were with SMPL), I now work full in the office as the lead drafts person and assistant designer.

  • Lindsey Bruce

  • Office Manager / Permit Specialist; BSc (Geography)
  • After completing her BSc in Geography at Laurier University in 2014, she worked with the Credit Valley Conservation Authority for 8 years. That experience led to her new role with SMPL Design Studio, managing week-to-week scheduling of projects, as well as handling all permit applications for demolition, building, services, site plan, minor variance and conservation for all projects.

  • MacKenzie Miller

  • Design / Drafting; Dip. Arch. Tech.
  • A Mohawk College graduate holding degrees in architectural technology and also pre-construction technologies, MacKenzie worked for Sobotec Architectural Wall Systems Solutions as well as the Woodbridge Group before coming to SMPL as a drafting specialist.

  • Jeronimo Johnsson

  • Architectural Technologist
  • Jeronimo holds a Bachelor Degree in Architecture and Urban planning and has 10+ years of experience within the Design and Architectural design field. His degree has been integrated into many projects ranging from residential, commercial and institutional projects throughout Canada and Brazil. At SMPL, he has been working on our design process and 3D modelling.


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